Australia’s ‘conversational’ news program The Project checked out Confitex newly launched fashionable incontinence underwear and found it a bit of a laugh but delightfully serious business too. The amused but serious presenters said the men’s and women’s jocks made people feel confident and comfortable while also looking “sleek”. But one of the male presenters, Waleed Aly, was worried some chaps out there could be “disappointed” once the jocks were dropped. He obviously had visions of the bodily fluids providing some...
Tiffany Korssen, Herald Sun, Australia, April 28/2015 THE words sexy and incontinent don’t go hand in hand. But today the world’s first “sexy” incontinence undies have been released in Australia. And millions of Aussies could benefit. More than 4.8 million people experience bladder or bowel weakness in Australia according to the Continence Foundation. Until now they have been forced to wear uncomfortable plastic-based undies that look and feel more like a baby’s nappy than lingerie. The new designs by Kiwi...
Confitex Fashionable incontinence underwear in Idealog article by Nikki Mandow, New Zealand. May/June 2015 issue. Q: What do you get when you combine two Kiwi ski-racing enthusiasts, one urban planning PhD, the other a fashion designer? A: A company looking to take a slice of the $5 billion a year global incontinence market. What else?